Sanja Iveković, Double Life, 1975-76

This series shows photos from the artist’s personal life juxtaposed with magazine ads from popular women’s magazines.

"In the 1970s Iveković probed the persuasive qualities of mass media and its identity-forging potential, after 1990—following the fall of the Berlin Wall, the disintegration of Yugoslavia, and the birth of a new nation—she focused on the transformation of reality from socialist to post-socialist political systems.  Iveković offers a fascinating view into the official politics of power, gender roles, and the paradoxes inherent in society´s collective memory.”

I think this really ties to the John Berger quote I posted a little while back: women are constantly watching themselves. They see an image of themselves as they are performing their life.


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